Growing sales and engagement for Porter's Makers Collection
A Multi-Touch, Multi-Channel Campaign Elevating Diversity and Inclusivity within CRE
Seasonal Story-Based Catalogs
Seasonal catalogs showcasing the Makers Collection's diverse product offerings, featuring vibrant imagery and compelling narratives engaged clients in a differentiated way while promoting the value of diversity in design.
Multi-touch Experiences Combining Traditional and Digital Methods
These campaigns utilized various channels, including social media, email marketing, and digital advertising, all with the intention of moving clients and prospects down the sales pipeline.
Client Engagement Initiatives
Interactive initiatives, such as virtual workshops, maker spotlights, and behind-the-scenes content, were implemented to engage customers and showcase the stories and talents of diverse makers.
Creating Presentations that Empower Diverse Makers
The presentations we crafted were more than just informative—they became powerful tools for generating leads that benefited diverse makers. By strategically integrating calls-to-action and inspiring storytelling, each presentation generated an average of 2-4 discovery calls booked. This lead generation rate demonstrated the effectiveness of our approach, ultimately supporting diverse makers in the design industry and highlighting their contributions.
Elevating DEI-Focused Design through Thought Leadership
Beyond developing a robust branding strategy, we implemented tactics to elevate the conversation around diversity and inclusion in the industry. Through curated content, thought-provoking blog posts, and engaging social media campaigns, the Makers Collection became a go-to resource for insights and trends in the DEI-focused design space, fostering a more inclusive and informed community.
Outcomes
01
Increased Diverse-Spend and Growth for Collection
Through targeted campaigns and initiatives, Porter successfully drove increased spending on products from diverse makers, demonstrating the value and appeal of the Makers Collection to customers.
02
Enhanced Positive Brand Perception
Social impact initiatives are intended to be a key differentiator, highlighting the importance of values alignment between Porter and their clients. The commitment to diversity and inclusion is reinforced through support for diverse makers, fostering stronger connections with clients and stakeholders who prioritize working with organizations that share their values.
03
Partnership Development
Collaborations with influencers, design professionals, and community organizations were established to amplify the reach and impact of the Makers Collection, fostering stronger connections with diverse audiences.