Elevating the Client-Centric Approach of Knoll's Marketing Collateral
""Whenever Kim is on a project, our chances of winning increase."
-Mike Benigno, DVP West, Knoll, Inc.
An Artful Perspective on Content
We crafted a narrative that celebrated Knoll's rich heritage and design legacy, weaving together stories of creativity, innovation, and craftsmanship. Through artful storytelling techniques, we not only captured the essence of Knoll's brand ethos and values; we created collateral that inspires and captures attention.
Designer Editorial-Style Catalog
Invitation Pairing Iconic Furniture with Iconic Kansas City Landmarks
Dia de Los Muertos Postcards
Strategic Storytelling
Our emphasis on strategic storytelling allowed us to assemble narratives that resonate with clients on an emotional level, driving engagement, and simplifying complex ideas and positioning.
Look Book Storytelling Appealing to Tech and Entertainment Clients
Promo Video Creating Intrigue around a New Showroom Opening
RFP Video Emphasizing Pioneering and Innovation as a Service
Translating Clients Needs into Opportunities for Thought Leadership
By effectively translating the diverse needs of clients and the interpretations of sales representatives into cohesive marketing deliverables, we ensured alignment and resonance across all touchpoints.
Look Book Storytelling Appealing to Hospitality and Gaming Clients
Outcomes
01
Increased Win Rates
Our client-facing marketing experiences contributed to an increase in Knoll's win rates, as evidenced by Mike Benigno's acknowledgment of our impact on project outcomes.
02
Enhanced Client Engagement
The compelling narratives and client-centric approach resulted in heightened client engagement and a deeper connection with Knoll's brand.
03
Improved Sales Effectiveness
Our sales enablement processes equipped Knoll's sales team with the tools and resources needed to drive success, leading to improved sales effectiveness and performance.